Responsible use of cookies for online marketing
À l’ère du marketing digital, les cookies ont émergé comme des outils indispensables permettant aux entreprises d’améliorer leurs stratégies de ciblage et de personnalisation. Cependant, cette pratique soulève des questions cruciales sur la protection de la vie privée...
Managing cookies in compliance with the new Swiss Data Protection Act: Best practices
With the entry into force of the new Swiss Data Protection Act (nLPD), website owners are faced with new obligations in terms of cookie management. The nLPD aims to strengthen the protection of online users’ privacy, and imposes strict rules on the collection...
The obligations of data controllers under the new Swiss Data Protection Act
The new Swiss Data Protection Act (DPA) came into force on September 1, 2023. It strengthens the rights of data subjects in terms of data protection and imposes new obligations on data controllers. Data controllers are the persons or organizations that collect, use or...