Responsible use of cookies for online marketing
In the age of online marketing, cookies have emerged as indispensable tools enabling companies to improve their targeting and personalization strategies. However, this practice raises crucial questions about privacy and the use of personal data. To strike a balance...
Managing cookies in compliance with the new Swiss Data Protection Act: Best practices
With the entry into force of the new Swiss Data Protection Act (nLPD), website owners are faced with new obligations in terms of cookie management. The nLPD aims to strengthen the protection of online users’ privacy, and imposes strict rules on the collection...
The obligations of data controllers under the new Swiss Data Protection Act
The new Swiss Data Protection Act (DPA) came into force on September 1, 2023. It strengthens the rights of data subjects in terms of data protection and imposes new obligations on data controllers. Data controllers are the persons or organizations that collect, use or...